RSS or ‘Really Simple Syndication’ is an XML-based content format for distributing content, news, headlines, etc. Many popular news sites and blogs provide RSS feeds that visitors can subscribe to. By creating feeds for your own website, you are allowing vistors to subscribe to your latest updates. It is a great way of syndicating your content into other people’s websites. Adding content frequently and promoting the feed effectively can help drive steady traffic to your website. The links connecting back to your website is also great for search engine optimization purposes.