Search engine optimization improves the volume or quality of traffic to your website by making it search engine friendly and visible.

While designing your website, it is vital that you keep in mind some basic guidelines to make your website attractive to search engines:

•    Search engines generally do not index images, but only text, although they are now more capable of indexing graphic file captions and PDF’s as well as text in a Flash file.
•    Optimize the home page for the most relevant content, as well as other pages that can be optimized for the given product with relevant keywords. Pages such as “privacy policy” and “Contact us”, that do not have public content can be exempted from optimization. (more…)