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Archive for the ‘General’ Category

September 21

by Joe

Expanding your online presence

Internet has revolutionized the way of doing business in the 21^st century. Barring the 2000 dotcom burst, Internet has thrived a lot from its premature form. Companies embraced new-technologies that stimulated the businesses and as a result, the growth of internet was at staggering pace. Today whatever products or services are rendered, Internet plays a pivotal role from design to Post-sales support. No company can overlook the importance of Internet and become successful. Let see some of the key facets of expanding the online presence of a business.

Ø A SEO friendly website

Ø Post blogs on helping the customers of product/service

Ø Affiliate Programs

Ø Infuse some good AD programs

Ø Add videos related to the product/service(perhaps a video guide)

Ø Product/service podcasts

Regular updating of all holds the key. If the updating is not done, then the site ranking will go down and the website will not caught in the web, when the user ‘googles’. If your online presence is not good, the products and services won’t get the attention of the targeted customers and will ruin the business.

Tags: Blog, Hosting, Website
Posted in General | 1 Comment »

September 14

by Smitha

Search Engine Optimizers - How to Use Them

Search engine optimization improves the volume or quality of traffic to your website by making it search engine friendly and visible.

While designing your website, it is vital that you keep in mind some basic guidelines to make your website attractive to search engines:

• Search engines generally do not index images, but only text, although they are now more capable of indexing graphic file captions and PDF’s as well as text in a Flash file.
• Optimize the home page for the most relevant content, as well as other pages that can be optimized for the given product with relevant keywords. Pages such as “privacy policy” and “Contact us”, that do not have public content can be exempted from optimization. (more…)

Tags: index text, quality backlinks, quality traffic, relevant content, relevant keywords, search engine optimization
Posted in General | 1 Comment »

September 10

by Smitha

Does Your Web Hosting Company Provide Online Marketing Services As Well?

More and more people are checking out the Internet before they visit a store. Prospective customers make use of keywords to search and find information on the products they require. Studies have added tangible evidence that top ranked search results are those that get the most attention from users. 86% of these business searches are often followed by visits to the store. So it is imperative that your business be found in the top results through effective use of internet marketing.

Online Marketing helps promote your products and services at a lower cost than traditional advertising methods. This helps your business grow because it provides qualified leads from potential customers. Proper online marketing strategies improves your natural search engine results, gets you in front of customers, nurtures your existing customers and helps your business succeed.

Check out if your web hosting company can provide you with good online marketing services as well for the promotion of your website. A reliable company that provides domain registration and web hosting together with online marketing services can do wonders for your business.

Tags: online marketing, online presence, promote your business, search engine results
Posted in General | No Comments »

August 25

by Smitha

ICANN Says Domain Name Front-Running Doesn’t Exist

In a study recently commissioned by ICANN to evaluate the occurrence of domain name front-running, they have found no evidence to suggest that leading domain registration and domain availability checking sites are resorting to this practice. The study was carried out by Benjamin Edelman [PDF, 36K] at ICANN’s request. Three rounds of tests (more than 600 tests) were conducted over a ten-month period by Mr. Edelman. The study was undertaken after various members of the Internet community expressed concern over suspected occurrence of domain name front-running.

The Front Running Study: Testing Report [PDF, 120K] provides details of the methodological analysis and study findings.

Tags: front running, front running study, ICANN
Posted in General | No Comments »

August 24

by Smitha

Web Servers and 4xx ‘Client Error’ Messages

From time to time, you will come across server error messages when trying to access a web page or website. They can be quite annoying especially if you can’t differentiate one error message from the other. The 4xx Client Error group of HTTP status codes includes errors where the request for a web page contains bad syntax or is incapable of filling, presumably by the fault of the client. These errors can be avoided, or overcome by using a few simple techniques. Here are some of the common Client Error messages that you might come across when surfing the Web, and what they mean.

400 - Bad File Request

The 400 error indicates that the server can’t figure out the URL you requested. It could be because the syntax in the URL is incorrect. Check for wrong punctuation marks, incorrect upper case or lower case letters, colons, and slashes.

401 - Unauthorized

The 401 error usually occurs when the server is not receiving the correct encryption key (ID or password) necessary for entry, from the client. Try again, typing the password correctly, as passwords are often case-sensitive.

403 - Forbidden/Access Denied (more…)

Tags: 400 error, 401 error, 403 error, 404 error, 408 error, 4xx errors, common error messages
Posted in General | 1 Comment »

August 21

by Smitha

August 4

by Smitha

How Creating a Blog Can Help Promote Your Business

It’s a great feeling having your own small business website, well designed and with relevant content. But the major challenge of any small business lies in promoting it successfully online. There may also be times when your business is faltering, stagnating or suffering in any way. A simple and surefire way to drive business to your website, increase sales and eventually make a success of it is by creating your own blog. A blog builds relationships and connects customers to your business from anywhere in the world. Whether you are a plumber or an individual online business, you can profit greatly from an online blog.

Here are some ways that adding a blog can help your website and your business:

Builds Traffic

By having static content on your website, your customers know what to expect when they visit your site. But with a blog, there is a high possibility that visitors will return to put in or look for comments and responses. This means increased traffic to your website.

Simple and Inexpensive to Set Up

Integrating a blog to your website costs very little. It can be set up by someone in your organization.

Easy Accessibility to Company News

A blog keeps customers updated on latest products, offers, discounts and any other changes that you would like them to know about. This is easier than using e-newsletters to keep in touch with them. User comments can provide an insight into the kind of products that are on demand as well as the target market that you might need to focus on.

Increased Sales (more…)

Tags: blogging for business success, build traffic to website, create a blog, improve SEO, increase sales to business, online blog, promote business online, promote small business, succeed online
Posted in General | No Comments »

Archive for the ‘General’ Category

Expanding your online presence

Search Engine Optimizers - How to Use Them

Does Your Web Hosting Company Provide Online Marketing Services As Well?

ICANN Says Domain Name Front-Running Doesn’t Exist

Web Servers and 4xx ‘Client Error’ Messages

RSS and Your Website

How Creating a Blog Can Help Promote Your Business

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