Search engine optimization improves the volume or quality of traffic to your website by making it search engine friendly and visible.

While designing your website, it is vital that you keep in mind some basic guidelines to make your website attractive to search engines:

•    Search engines generally do not index images, but only text, although they are now more capable of indexing graphic file captions and PDF’s as well as text in a Flash file.
•    Optimize the home page for the most relevant content, as well as other pages that can be optimized for the given product with relevant keywords. Pages such as “privacy policy” and “Contact us”, that do not have public content can be exempted from optimization.
•    Owning the right domain name is important – it should ‘define’ your business using the right terms. Check out the domain names of similar businesses.
•    Invest in a reliable hosting company.
•    Integrate secondary keywords to optimize your website even more. Keyword stemming or words that have the same stem can be useful.
•    The number of quality backlinks plays a very important role in search engine rankings.

Tags: index text, quality backlinks, quality traffic, relevant content, relevant keywords, search engine optimization

This entry was posted on Monday, September 14th, 2009 at 12:50 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.