With many businesses building websites to promote their products, the most crucial factor to consider for a business to succeed is to have a dependable web host. An amazing website is of little use if it experiences frequent downtimes or if the business fails to satisfy customer expectations because of shortcomings on the part of the web host. Studies also show that customers will take a business seriously only if they are sure that the web host behind it is 100% professional and efficient. For this reason, there should be absolutely no compromises when choosing a web host. Read the rest of this entry »
Expanding your online presence
Internet has revolutionized the way of doing business in the 21st century. Barring the 2000 dotcom burst, Internet has thrived a lot from its premature form. Companies embraced new-technologies that stimulated the businesses and as a result, the growth of internet was at staggering pace. Today whatever products or services are rendered, Internet plays a pivotal role from design to Post-sales support. No company can overlook the importance of Internet and become successful. Let see some of the key facets of expanding the online presence of a business.
Ø A SEO friendly website
Ø Post blogs on helping the customers of product/service
Ø Affiliate Programs
Ø Infuse some good AD programs
Ø Add videos related to the product/service(perhaps a video guide)
Ø Product/service podcasts
Regular updating of all holds the key. If the updating is not done, then the site ranking will go down and the website will not caught in the web, when the user ‘googles’. If your online presence is not good, the products and services won’t get the attention of the targeted customers and will ruin the business.
Search Engine Optimizers - How to Use Them
Search engine optimization improves the volume or quality of traffic to your website by making it search engine friendly and visible.
While designing your website, it is vital that you keep in mind some basic guidelines to make your website attractive to search engines:
• Search engines generally do not index images, but only text, although they are now more capable of indexing graphic file captions and PDF’s as well as text in a Flash file.
• Optimize the home page for the most relevant content, as well as other pages that can be optimized for the given product with relevant keywords. Pages such as “privacy policy” and “Contact us”, that do not have public content can be exempted from optimization. Read the rest of this entry »
Does Your Web Hosting Company Provide Online Marketing Services As Well?
More and more people are checking out the Internet before they visit a store. Prospective customers make use of keywords to search and find information on the products they require. Studies have added tangible evidence that top ranked search results are those that get the most attention from users. 86% of these business searches are often followed by visits to the store. So it is imperative that your business be found in the top results through effective use of internet marketing.
Online Marketing helps promote your products and services at a lower cost than traditional advertising methods. This helps your business grow because it provides qualified leads from potential customers. Proper online marketing strategies improves your natural search engine results, gets you in front of customers, nurtures your existing customers and helps your business succeed.
Check out if your web hosting company can provide you with good online marketing services as well for the promotion of your website. A reliable company that provides domain registration and web hosting together with online marketing services can do wonders for your business.
Make the Most of Your Domain Name
It is not enough just to have purchased a good domain name, and a hosting package to go with it. Using the domain effectively is the key to the success of your business. Keep in mind the following points to make the most of your domain name.
Registration Period: Register your domain name for an extended period of time to avoid it falling into redemption. It is safer to go for reliable registrars who charge reasonably rather than cheap registrars who offer you the earth. There is only so much that a cheap registrar can offer. You also earn the trust of your visitors when you register for a long period with a reliable registrar.
Website: Kick start your online presence by setting up a website. Find a Read the rest of this entry »
The First Ever Registered Domain Name Changes Hands
Since its original registration on March 15, 1985, Symbolics.com, the first ever registered domain name, has been purchased by the Missouri-based XF.com Investments, changing hands for the very first time. The historic domain name was purchased from Symbolics for an undisclosed price. The Symbolics company is still in operation, nearly 25 years after making history. XF.com Investments, a real estate and domain investment company, considers this purchase a special milestone worth celebrating.
ICANN Says Domain Name Front-Running Doesn’t Exist
In a study recently commissioned by ICANN to evaluate the occurrence of domain name front-running, they have found no evidence to suggest that leading domain registration and domain availability checking sites are resorting to this practice. The study was carried out by Benjamin Edelman [PDF, 36K] at ICANN’s request. Three rounds of tests (more than 600 tests) were conducted over a ten-month period by Mr. Edelman. The study was undertaken after various members of the Internet community expressed concern over suspected occurrence of domain name front-running.
The Front Running Study: Testing Report [PDF, 120K] provides details of the methodological analysis and study findings.
RSS and Your Website
RSS or ‘Really Simple Syndication’ is an XML-based content format for distributing content, news, headlines, etc. Many popular news sites and blogs provide RSS feeds that visitors can subscribe to. By creating feeds for your own website, you are allowing vistors to subscribe to your latest updates. It is a great way of syndicating your content into other people’s websites. Adding content frequently and promoting the feed effectively can help drive steady traffic to your website. The links connecting back to your website is also great for search engine optimization purposes.
Why a Back Up Service is Important
Servers fail. Hackers compromise your account and delete all your files. Regrettably, computers are vulnerable to hard drive crashes, thefts and virus attacks that could delete all your files. You could lose a lot of stuff like legal and financial documents, email,digital photos and more. This is when a back up service comes in handy.
When enabled, a back up service automatically backs up your files on a daily basis. So if your website or other files are accidentally deleted, you could always download your most recent backup. This backup file will help restore any file that you have deleted or misplaced.
Ideally, your web host shoud be able to provide you with a 24-hour back up facility.
